Firewalking Institute of Research and Education 1.0 

Since 1984, The Firewalking Institute of Research and Education (F.I.R.E.)  has been the home of firewalking and transformative physical metaphors. From humble beginnings 36 years ago, The Firewalking Institute of Research and Education has certified thousands of firewalk instructors and has lead tens of thousands of individuals and businesses across the coals.  

Long before firewalking became popular and Anthony Robbins became trained through The Firewalking Institute of Research and Education, firewalking was part of spiritual rituals and rites of passage. The earliest known reference to firewalking dates to 1200 B.C. The oldest recorded firewalk was over 4000 years ago in India. Two Brahmin priests were competing to see who could walk further, and this feat was written down in the historical records of that time. 

In the late 1970s, The Firewalking Institute of Research and Education brought firewalking into the realm of personal and professional development. It was realized that firewalking was a life changing transformative experience second to none. It was in that moment that the Firewalking Movement was born.  

In the following years, the popularity of firewalking grew as more and more lives were transformed. Along with the influx of individuals who wanted to experience firewalking, there was a surge of individuals who wanted to lead these life-changing firewalks. The Firewalking Institute of Research and Education created the Firewalk Instructor Training (FIT) program. The first structured firewalk instructor certification. The FITs quickly grew beyond firewalking to include other elements such as glasswalking, board and brick breaking, rebar bending, arrow snapping and so much more. 

Firewalking Institute of Research and Education 2.0  

In 2006, the Firewalking Institute of Research and Education took on new leadership. A young self-made millionaire, Charles Horton acquired F.I.R.E. and moved the headquarters to Dallas, Texas. Charles knew for F.I.R.E. to grow, they needed to standardize the trainings, the manual, and make all the elements safe, safer, safest. Charles grew F.I.R.E. beyond the borders of the U.S.A. FIT’s started to be conducted in the UK, Spain, South America, and South Africa.  
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Because of Charles’s entrepreneurial background. He realized that this is a perfect training for businesses and corporations. Very quickly, corporations around the world began calling on The Firewalking Institute of Research and Education to empower their teams. 
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In 2016 Charles had two students that quickly moved up in ranks and became Master Firewalk Instructors: Joe White and Enrique Jurado Fernández. They both were on the fore front of leading FITs, helping to shape the FITs to become even more amazing world class events.  
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Joe White, is a higher successful entrepreneur and breakthrough coach and trainer. He first firewalked in 1999 with Tony Robbins and fell in love with firewalking. Joe White, a national sales trainer, traveled 80,000 miles per year as a featured speaker with the Small Business Expo and has conducted firewalks and experiences for some of the world’s biggest brands such as Google, Heineken, G.E., Qorvo, and YPO Pan-Asia Chapter. 
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Joe is living proof of the power of transformation. In 1994, Joe overcame his near fatal drug and alcohol addiction to turn his life around and started Get Life Coaching in 1999. Today, Joe has coached over 1 million individuals and businesses worldwide with his coaching and programs. He brings his real-world approach and energy into his coaching, trainings and businesses.He is one of the most sought out speakers and coaches in the world.   
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Enrique Jurado Fernández, is Director of D’Arte Human & Business School where he has trained more than 1,200 Coaches since 2009. He is a certified Coach by ICF. Enrique holds the Master Trainer degree in NLP certified by Meta International from the co-creator of NLP, Frank Pucelik. He is also the creator of the Brandcoaching concept – Personal Brand development through Coaching. He has written 3 books on Coaching and Personal Development.
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In 2019 after 13 rewarding years, Charles decided it was time to pass the torch of the 
​Firewalking Institute of Research and Education on to the next generation and continue the great impact the Institute has had around the world. Joe White and Enrique Jurado Fernández stepped up to the challenge.
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​In 2021, Enrique Jurado Fernández stepped down from Co- President to focus on his growing Coaching Training business and sold his portion of F.I.R.E. to Joe. Today the F.I.R.E. International Headquarters is located In Delaware, U.S.A.

Firewalking Institute of Research and Education 3.0 

​With the new decade upon us, President and Proprietor Joe White holds true the time-honored traditions of F.I.R.E., Joe sees an even bigger vision for F.I.R.E. This includes bringing firewalking and FITs to even more countries. In addition, bringing some of his biggest personal strengths, speaker skills, marketing/sales, and business development to the tribe of Instructors in F.I.R.E. 

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Joe White is committed to creating resources that assist all prior and future instructors in marketing and growing their business while he maintains the time honored tradition of F,I.R.E.
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They have already initiated two game changing programs. Master Mentoring, where every graduate is assigned a Master Instructor or high level Executive Firewalk Instructor to personally mentor them for their first year. A personal connection to assist them after they have completed their FIT.  
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The second initiative is the International Firewalking Federation. A member only resource that offers element instructional videos, monthly how-to marketing webinars, monthly support calls and DFY marketing material to assist Firewalk Instructors to grow their business and impact even more lives. Master Mentoring and the International Firewalking Federation are now included in FIT.  
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As the new decade is upon us, The Home of Firewalking; the Firewalking Institute of Research and Education continues to be an innovative force and remains the leader in the exciting field of firewalking.
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We welcome you to take that first step, whether you are called to change lives, or you are looking for the most powerful personal development program in the world, Our doors and arms are open to assist you on your journey.