Joe White

Co-President of F.I.R.E.

Joe’s journey is a story of redemption and transformation.  

Following years of “real life” experiences, Joe founded Get Life Coaching in 1999. His perseverance to survive a near-death overdose, beat drug addiction, and a lifetime of personal struggles have given him the skills and energy to help thousands of people change their lives for the better. The story of how Joe White came into life coaching more resembles a VH1 Behind the Music episode than a traditional story. After dropping out of college, Joe left the Philadelphia area to pursue his dreams of becoming a model. He took a job as a VIP concierge in a New York City nightclub in the early 90’s to supplement his modeling income but encountered a serious alcohol and cocaine addiction. Joe’s battle with addiction eventually cost him his success and nearly killed him with a near fatal overdose.  

In an act of desperation to change his life, he purchased a set of Tony Robbins self-help cassette tapes and studied them relentlessly. Within a few short years, Joe had not only turned his life around but was being courted by The Tony Robbins Organization to join his coaching team. Being the perennial entrepreneur, Joe decided to go out on his own and, thus, Get Life Coaching was born. Joe built his company on a reputation of being able to help those who seemed “unhelpable.”  

Then he had his first exposure to the power of firewalking which forever changed his life.  

In 2011, Joe was looking for new ways to create rapid and lasting change in individuals. A close friend, Tony Witter, told him about this amazing program that he just got back from called Firewalk Instructor Training or FIT. It was conducted by the Firewalking Institute of Research and Education, who also trained the likes of Tony Robbins, Dr. Weil, and T. Harv Eker. Joe enrolled the very next day.  

He immediately added firewalking and other physical elements to his seminars and created even bigger breakthroughs for his clients. Joe continued his training with the Firewalking Institute of Research and Education and became an Executive Firewalk Instructor and then 12 months later he became a Master Firewalk Instructor. Joe has conducted events for Google, Heineken, G.E., Qorvo, Sysco and YPO Pan Asia. Today Joe is considered one of the world’s topmost respected Firewalk Instructors.  

As more businesses sought out Joe’s trainings there were more and more requests to help train business’s sales teams. Joe became a featured speaker for the Small Business Expo, traveling to 16 cities a year. Joe’s ability to bring his unique coaching methodology into the sales process produced huge revenue increases for his clients.  

In 2019, Joe was presented with a unique opportunity, to acquire one of his greatest passions, Firewalking Institute of Research and Education. Partnering together with Spain’s top Master Instructor, Enrique Jurado Fernández, they began to lay the foundation to lead the Firewalking Institute of Research and Education into the new decade.  

Now in his 21st year, with Get Life Coaching and the Firewalking Institute of Research and Education, Joe is ready to empower even more individuals and businesses around the world.